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Coaching with Tripp Lanier

Less Grind. More Flow.

Coach to founders and senior leaders who want to build strong businesses without selling themselves out.

Talk with Tripp
Portrait of Tripp Lanier

20+ yrs

Coaching experience

3+ yrs

Average coaching relationship

10,000+

Coaching sessions

10+ yrs

Longest client relationships

Put the Wind at Your Back

Know where you’re going. Build stronger relationships. Follow through on what matters.

01 · Alignment

Know What You Really Want

When you’re clear about what you really want, decisions get simpler. You get out of your own way. You feel more alive.

02 · Relationships

Get Better with People

Build trust. Understand yourself and others. Navigate the hard conversations. The benefits reach into your business. And follow you home.

03 · Take Action

Get Stuff Done

Understand what’s getting in your way, make tough decisions with greater confidence, and actually do what you said you’d do.

Trusted by founders, senior leaders, Navy SEALs, and the guy up the street from you.

Brian Johnson

Brian Johnson

Philosopher + CEO of Heroic and Optimize

“I’ve had some of the most meaningful and inspiring conversations of my life with Tripp.”
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“I’ve had some of the most meaningful and inspiring conversations of my life with Tripp and appreciate the extraordinary support he’s given me. I love him.”

Dr. Eric Goodman

Dr. Eric Goodman

Creator of Foundation Training, Best-Selling Author of True to Form

“I am ever impressed with his guidance and willingness to help people figure out a better way in life.”
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“I have reached out to Tripp a number of times with insecurities and absurdities since our initial conversation. I am ever impressed with his guidance and willingness to help people figure out a better way in life.”

Jeff Boss

Jeff Boss

Former Navy SEAL, Leadership Team Coach, Author of Navigating Chaos

“Do it. Listen to what he says and do it. Trust the process.”
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“After leaving the SEAL teams I was stuck. I had a hundred great ideas and a hundred different directions. If I could go back and tell myself what I know now, I would say, ‘Do it. Listen to what he says and do it. Trust the process.’”

Eric Davis

Eric Davis

Former Navy SEAL Sniper Instructor, Author of Raising Men and Habits of Heroes

“I can make bold decisions on things that I would not have done without having you in my corner.”
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“When I left the SEAL teams there were things that I left behind that I was not meant to be without. I can make bold decisions on things that I would not have done without having you in my corner.”

Josh Zolin

Josh Zolin

CEO, Windy City Equipment Service | Author | Speaker | Coach | Podcast Host

“There’s not a doubt in my mind that he’s always on my side.”
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“I reached a turning point where I had created some measurable success, but I wasn’t sure what I needed next for my own well-being, my family, or my business. I felt stuck, but was hesitant to hire a coach: What if I spend the money and don’t see results?

Since we began working together on my business, I’ve gotten out of my own way, and the business is growing without me being there all the time. In my marriage, I feel more alignment and flexibility and freedom because my communication has allowed me to understand what my spouse actually needs from me.

Tripp cares enough about his clients and their success to not only tell them the truth, but help them unlock the version of themselves they undoubtedly want to be. And that makes me want to work with him even more because there’s not a doubt in my mind that he’s always on my side.”

Jason Nochlin

Jason Nochlin

Serial Inventor/Entrepreneur with Multiple Exits

“No matter what’s going on in any situation, you’re able to nail the core issue in two or three questions.”
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“When we met, I was stuck in an identity crisis. I didn’t know if I should build another company or try another opportunity. You helped me find direction.

No matter what’s going on in any situation, you’re able to nail the core issue in two or three questions. You bring a ton of clarity about diagnosing the situation, what to do differently, and creating more options than I had before the call.

On a recent deal, you helped me confidently take a stand for my value as I asked for a number that was 5X larger than I’d ever dealt with before. Most importantly, it’s helped me find my unique place in the world. I’ve created a dream career where I do what I love, innovating and creating freely, and then finding the right partner to commercialize my work successfully.

Having someone who understands my unique path and can support me in being my best while fighting off forces that want me to conform has been invaluable.

The more truthful I’ve been with you, the better the results have been. I’ve never felt judged. Everything is met with curiosity. There’s no one else like that in my life.”

Gerry Campbell

Gerry Campbell

CEO of Frequency Group, Inc., former CTO of Beachbody

“I hired you again because I trust you. I knew you would not allow any bullshit.”
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“I hired you again because I trust you, I knew you would not allow any bullshit. I specifically said, ‘Here’s where I want to go. Help me with my blind spots.’ Some of it was execution. Some of it was related to mindset.

And as a result, my business is up and running. I’m now finally doing what I’ve wanted to do for a long, long time.”

Dr. Steve Thayer, PhD

Dr. Steve Thayer, PhD

CEO/Co-Founder of InnerSpace Research, Clinical Psychologist

“In the first year of working with you, I made back your coaching fee three times over.”
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“I was stuck professionally and personally. I consumed a lot of podcasts and read a lot of books, but I struggled with clarity. You caught things that would have sailed past the average coach or therapist.

As a result of working with you, I am more courageous and more confident. I’ve amplified my voice in the public sphere as a thought leader and psychedelic-assisted therapy specialist. And in the first year of working with you, I made back your coaching fee three times over.”

John Schoew

John Schoew

Senior Executive, Technology and Human Development

“The roles that I landed and the money I made was a direct impact of us working together.”
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“If I look back on what I accomplished this year, the roles that I landed and the money I made was a direct impact of us working together. You getting me in the right state of mind to navigate this professional transition wouldn’t have happened otherwise.”

The New Man Podcast

Leverage Years of Expertise to Your Advantage

As host of The New Man, Tripp Lanier has spent thousands of hours talking with hundreds of experts, authors, and legends in the field of personal and spiritual growth.

His interviews and lessons have been downloaded millions of times by people all around the world.

Working with Tripp means you’ll bring that wisdom into every conversation.

Animated list of notable guests from The New Man podcast
Tripp Lanier

Next Steps

Talk with Tripp About Coaching

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