Don’t be another cookie-cutter leader living a soul-crushing life.
Coaching with Tripp Lanier
20+ Years
Coaching Experience
3+ Years
Average Coaching Relationship
10,000+ Hours
Paid Coaching
10+ Year
Client Relationships
I work with founders and senior leaders who want to build strong businesses — without selling themselves out.
Of course, they want success. Of course, they want to win. But they also want alignment, aliveness, purpose, and meaning. They don’t want to spend their lives playing a role or chasing someone else’s definition of success.
Together, we work on the decisions, relationships, and difficult people dynamics inside the business, as well as the challenges that follow you home.
What are you really playing for in this lifetime? What are you avoiding? What are the blind spots holding you back?
The same blind spots and patterns that shape your leadership will shape your marriage, your relationships, and the life you’re building outside of work. My job is to help you see those patterns clearly, find your true center, and follow through on what matters most.
The goal isn’t to turn you into a better leadership robot who’s good at checking the boxes. It’s to help you become more fully yourself so that you can lead your business, your relationships, and your life with greater clarity, purpose, freedom, and aliveness.

“I’ve had some of the most meaningful and inspiring conversations of my life with Tripp and appreciate the extraordinary support he’s given me. I love him.”
Brian Johnson
Philosopher + CEO of Heroic and Optimize (Philosopher Notes)

“After leaving the SEAL teams I was stuck. I had a hundred great ideas and a hundred different directions. If I could go back and tell myself what I know now, I would say, ‘Do it. Listen to what he says and do it. Trust the process.’”
Jeff Boss
Former Navy SEAL, Leadership Team Coach, Author

“I reached a turning point where I had created some measurable success, but I wasn’t sure what I needed next for my own well-being, my family, or my business. I was hesitant to hire a coach: What if I spend the money and don’t see results?
Since we began working together on my business, I’ve gotten out of my own way, and the business is growing without me being there all the time. In my marriage, I feel more alignment and flexibility and freedom because I’ve learned to communicate better and understand what my spouse needs from me.
Tripp cares so deeply about his clients and their success, and it makes me want to work with him even more because I unequivocally know that he’s on my side.”
Josh Zolin
CEO Windy City Equipment Service | Author | Speaker | Coach | Host of “Everything They Don’t Tell You” Business & Personal Growth Podcast

“I have reached out to Tripp a number of times with insecurities and absurdities since our initial conversation. I am ever impressed with his guidance and willingness to help people figure out a better way in life.”
Dr. Eric Goodman
Creator of Foundation Training, Best-Selling Author

“When I left the SEAL teams there were things that I left behind that I was not meant to be without. I can make bold decisions on things that I would not have done without having you in my corner.”
Eric Davis
Former Navy SEAL Sniper Instructor, Author of Raising Men and Habits of Heroes

“I hired you again because I trust you, I knew you would not allow any bullshit. I specifically said, ‘Here’s where I want to go. Help me with my blind spots.’ Some of it was execution. Some of it was related to mindset. And as a result, my business is up and running. I’m now finally doing what I’ve wanted to do for a long, long time.”
Gerry Campbell
CEO of Frequency Group, Inc. former CTO of Beachbody

“If I look back on what I accomplished this year, the roles that I landed and the money I made was a direct impact of us working together. You getting me in the right state of mind to navigate this professional transition wouldn’t have happened otherwise.”
John Schoew
Senior Executive, Technology and Human Development
Leverage Years of Expertise to Your Advantage
As host of The New Man, Tripp Lanier has spent thousands of hours talking with hundreds of experts, authors, and legends in the field of personal and spiritual growth.
His interviews and lessons have been downloaded millions of times by people all around the world.
Working with Tripp means you’ll bring that wisdom into every conversation.
Next Steps
Talk with Tripp About Coaching
Click the button below, and fill out a short questionnaire. Tripp will get back to you and discuss next steps.


